Wednesday, August 27, 2014

KXLY 50 Starlit Stairway Show

In one of the best marketing campaigns of the Inland Northwest, viewers from our generation can still remember the phone number of the Boyle Fuel Company.  Starlit Stairway, an amateur talent show, ran for 20 years on Spokane TVm first KXLY channel 4 and then KHQ-6. The show went off the air in 1973. Here is the story of how the Boyle Fuel Company jingle came about.

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