Friday, March 27, 2009

ESPN 710 To Air



The Seattle market may have lost one sports team, but they have gained one sports radio station. In the early 90s, KJR raised eyebrows by turning into an all sports station. They since have pretty much had a monopoly on full time on-air sports reporting, still going strong after 16-17 years. Now after winning back the Seattle Mariners, KIRO has moved it's news type programming to the FM band (97.3) and will change it's 710 am station to all sports next month.
My feeling is that ESPN710 will reports sports in a straight forward serious manner emphasizing information, while KJR will continue to be the "rah rah" entertainment approach. We will soon see who will win the battle of the all-sports stations.

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