Sunday, October 02, 2005

The Apprentice Lamborghini Campaign.


On the next challenge on The apprentice, The candidates had a very exciting and relevant task. Excel (the men) and Capital Edge (the women) would each create a TV and Print ad for Lamborghini of America. They would have a couple of the exclusive cars and a nominal amount of cash at their disposal. Both teams were excited because Lamborghini is seen as the mark of luxury and class.
The men were excited because they thought that it was right up their alley (you know the guy car thing). What they did not count on was that they had 3 things going against them. Clueless Markus who is just off the wall, Randall who shows great potential but had to endure the death of his Grandmother, and their own stupidity. Their Project Manager Chris was well versed in advertising or so it seemed, but they made some curious blunders. They wanted a theme of "Rebirth Of Italian Intimidation" but to make it fit, they decided to make the I in Italian lower case. How sheltered are you to think that would not offend the very group you are trying to please? The next move for their print ad, they showed a green Lambo with the phrase "Green with Envy" What? Markus spoke up against it, but he talks so much that noone listened to him.
When the teams made their presentation, the men had a big suprise, the women showed up in black and used props that suggested speed and prestige. The men's presentation went over like lamb chops at a PETA meeting. Advertising CEO Linda Kaplan Thayer said "Men say it. Women feel it." I think that is a ridiculous statement, but it plays well on TV.
In a rather silly reward challenge, the women got to play hockey with the New York Islanders. One of the candidates sprains her ankle and their is some drama as to whether she will return.
In the boardroom Chris makes it clear he want Markus fired, but Trump suprises everyone by firing Chris. I don't think anyone will cheer when Markus goes back to the suite.

1 comment:

Anonymous said...

So...whatever happened to Kathi Goertzen? Did she have a successful surgery? and who is the little girl and whaat is she about?